Race, Gender and Image Restoration Theory: How Digital Media Change the Landscape explores themes that are relevant to the socio-political landscape of twenty-first-century America, including race and gender representation, social media and traditional media framing, and image restoration management. This book provides a comprehensive discussion of Critical Race Theory (CRT) and Image Restoration Theory (IRT) to establish a baseline for a conversation on celebrity image restoration tactics used on social media platforms such as Twitter and Facebook as well as traditional media platforms. Case studies offer a broad overview of politics, sports and entertainment image management and restoration. Recommended for scholars interested in public relations, crisis management, Image Repair Theory (IRT), and representations of race and gender in mass media.

Hazel James Cole is concentration head and assistant professor of public relations at the University of West Georgia.

Mia Moody-Ramirez is graduate program director and associate professor of journalism, public relations, and new media at Baylor University.

Acknowledgements

Part 1: Overview of Theories

Introduction

Chapter 1: Image Repair Theory: General Terminology

Chapter 2: Critical Race Theory and Image Repair Studies

Chapter 3: Image Repair Theory and the Web

Part 2: Outbursts and Offensive Language

Chapter 4: Hate Speech& Crisis Management: A Case Study of Donald Sterlings Use of Racist Rhetoric

Chapter 5: Free Speech vs. Hate Speech: An Image Restoration Case Study of Justin Biebers use of the N-Word

Chapter 6: What Happens on Twitter stays on Twitter: Black Twitter, #NiggerNavy and the Image Repair Tactics of Yahoo Finance

Chapter 7: Fighting Words: An Image Restoration Study of Hulk Hogans Use of the N-word

Part 3: Sexual Assault, Domestic Violence, and IRT

Chapter 8: The Fall of Americas Favorite Dad: Bill Cosbys Image Repair Tactics

Chapter 9: The Aftermath of #MeToo: Harvey Weinsteins Image Repair Tactics and Pinterest Representations

Part 4: Gender, Race, and IRT

Chapter 10: Passing for Black: An Analysis of Rachel Dolezals Image Repair Strategies

Chapter 11: Spanning the Decades: An Analysis of Monica Lewinskys Image Restoration Strategies During a 2015 TED Talks Appearance

Part 5: Politics and IRT

Chapter 12: Taming of the Shrew and Rock Star: Media Framing of Senators Hillary Clinton and Barack Obama during the 200708 Presidential Primaries

Chapter 13: Image Repair and Online Media Framing of Hillary Clinton During the 2016 Presidential Race

Chapter 14: Conclusions and Future Directions in Image Restoration Theory

Appendixes

References

About the Authors